I've noticed that there are many ads that are promoted through the use of sex. Almost all the time the act is performed by a woman and the material being promoted does not correlate with the topic of sex. In the picture, Kate Upton is presented in a very sexual pose eating a hamburger promoting Carls Jr. Carls Jr has used women in sexual poses to promote their food many times. As a man, yes this ad does grab my attention not so much toward the burger as toward the woman. My question is are ads like these demoralizing to all women? If so how? If not how?