The phrase sex sells is actually true. Everytime there is sex in advertising, contoversy always arises. Sex in advertising is designed to arouse interest in a particular product in order to increase the compaies revenue. We do not like to see advertisements like these but still choose to participate in the companies revenue. It is said that humans respond to certain primal urges, food is one, and sex is the other. So, even if we judge sexual advertisemets, that is what we unconsciously ask for.